Net profit It corresponds to

The simple formula for calculating marketing ROI The formula for marketing ROI is this Turnover generated  Marketing Cost  Marketing Cost x  The result being expressed as a percentage. For example, if you invested , in marketing campaigns for the launch of a new service and the sales generated , in profits, your Marketing ROI is ROI on revenue or profit? The trickiest part of calculating Marketing ROI is determining what constitutes your return and your true investment. Its up to you if you want to consider.


The total revenue generated by a campaign That is to say Mexico Phone Number Data the income generated by the increase in sales after the launch of a strategy.  Gross profit Or an estimate of gross profit. It is revenue minus the cost of goods to producedeliver a product or service.   gross profit minus marketing expenses. To have a complete global vision, you can calculate the  data and evaluate them from one campaign to another.





Remember to take hidden costs into account! Another essential parameter for calculating marketing ROI taking into account ALL campaignrelated expenses. Very often, there are hidden costs that are not taken into account! It is easy to identify the cost of the marketing tools used, the advertisements launched on the different channels, the influence campaigns or even the prices of the service providers involved. However, we must not forget the time spent by salespeople to convince prospects, the salaries of your team members,