Chargebee is paying to appear
On this landing page, they go for the kill with a testimonial implying it could take “months” to enter a new market with Recurly, where with Chargebee, it’s only a matter of days. The fact that this comes from a testimonial and has that social proof backing it up makes it all the more strong. They also use “subscription management software” in their headline, which is how their competitor self-describes. Gotta hand it to ’em. This is also a great example of a pay-per-click (or PPC) landing page, meaning advertisers bid on specific keywords and pay a fee whenever their ad is clicked.
In this case, in Google searches for “recurly” and Denmark WhatsApp Number Data other branded keywords. They know who they’re up against, and they’re not afraid to duke it out publicly. 11. Impraise Landing page example from Impraise. Click to see the whole thing. Best practice to steal: Use landing pages to capture top-of-funnel leads, too When you think about B2B landing pages, you often think about the bottom of the funnel. Demo requests, consultation calls, free trial sign-ups—marketers often use their PPC budget and landing pages to drive visitors directly towards these goals.
But if these folks aren’t ready to make a purchase decision yet, sending them to a page like this can be putting them in an awkward position. It’s a bit like asking the cute barista who smiled at you once (but still spells your name wrong on the coffee cup) if she wants to elope with you to Vegas next week. That’s where the top of the funnel comes into play. Ebooks, webinars, and other free resources can be great for attracting visitors to your brand and collecting their contact info. |
