Whether you have a storefront or a Service

Your Google Business Profile business name must not include any of the following: Marketing taglines Store codes Trademark/registered signs Fully capitalized words Business hours information Phone numbers or website URL’s Special characters or irrelevant legal terms Service or product information Location information Any keywords that aren’t part of your official business name Business Name Violation If you’re a practitioner, like a doctor, dentist, chiropractor, lawyer, financial planner, insurance agent or realtor, your Google Business Profile business name can only be your first and last name. Business Profiles for practitioners may include title or degree certification (for example, Dr., MD, JD, Esq., CFA).

No other words or names can be added! So, if you’re a realtor, you DB to Data add the word “Realtor” or “Real Estate Agent” after your first and last name; that would violate guidelines. Note that sales associates or lead generation agents for corporations aren’t considered individual practitioners and are not eligible for a Business Profile. Keyword Stuffed Practitioner Business Name Keyword-stuffed listing Corrected Practitioner Business Name Corrected GBP listing Setting your business hours Your Business Profile must show accurate hours. Customers rely on those hours when making decisions on who to shop with, and an hour’s filter can even appear in search results, which can impact a searcher’s decision on who to shop with.



Sort By Hours Sort By Hours Sorted  Area Business (SAB), the business hours you set up should be when your employees are ready to help customers or clients. For storefront locations, studies have shown that people rely on business hours to know when they can come to your business, so it’s essential to keep your business hours up-to-date and accurate. If you answer your phone 24 hours a day, your Google Business Profile business description and website are where you should put that information. However, if you truly do run a business that is open 24/7 and has your employees staffed at your business 24 hours a day, like a 24-hour grocery or convenience store, then it’s appropriate to list your hours as 24 hours. Google has recently stated that certain types of businesses should not have set business hours.