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Use sounds to your advantage

When it comes to branding, everything is important, including colors and templates used in your emails. Work with a designer or a digital marketing agency) towards developing a logo and brand image that reflects your style and values. Incorporating those elements into your emails consistently will create an image for your business. Unique branding will make you more memorable and recognizable to current and potential customers. Metrics Click-through rates CTR), or the number of clicks on a link in the body of an email, are a great way to determine whether what you’re doing is working or not.

Fortunately, email marketing is easily tracked through metrics, and when Photo Editing Services
something isn’t achieving results, it can quickly be adjusted. Putting those links right there in the email makes it easy for customers to see more information about your product with one touch. Open rate tracks how many subscribers open your email. This provides valuable insight into how successful your subject line copy is. You can compare open and click-through rates between emails to see exactly what didn’t work and use that information to improve.



Did the longer subject line generate a better open rate, or the shorter one? How do your customers respond to questions as opposed to statements? Analyzing your email metrics can help hone your email marketing to perfection, and ensure you’re not wasting your money on channels that aren’t working. ROI Return on investment ROI) is one of the most important metrics for businesses to see how effective their marketing is. A high ROI means that a specific type of advertising is performing well, and like other metrics, helps you determine which channels work best for your business. When you invest in email marketing, you’re likely to see a high ROI.

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