Development path related to the implementation of innovation

These two maxims should guide the creation of the architecture of an online store and its optimization in terms of keywords. When choosing keywords based on which product pages are to be optimized, it is worth considering what is more important, the category card or the product card. A category card is more likely to achieve much greater effectiveness than a product card for a much more capacious slogan, a phrase with a greater reach, and a general phrase. The product life cycle is usually defined, the life cycle of a category page determines the presence of at least several products with a given feature.

Hence, category cards remain in stores much longer than product cards. Many of us are tempted to optimize both product and category tabs for almost identical keywords, which only leads photo retouching to cannibalization of these pages with each other. Ultimately, the search engine may display a much less effective one. It is worth avoiding such a situation. Do you run a company providing business services - eg law firm, tax office, business consulting? Are you wondering how you can use the search engine to acquire inquiries and customers from the Internet.



You have already had your first episode with an SEO or Google Ads agency, but its effects did not meet your expectations? If you want to avoid traffic and inquiries from undecided people who are far from making a purchase decision, you need more complex scenarios than just "I offer a given service" or "I am an expert". What? More on this in today's episode of at the board. Doesn't work. If you want to receive notifications about my new episodes on YouTube, click! subscribe big mistake of people.