You can also see keyword rankings in

Google Search Console. However, unlike AWT, it limits you to 1,000 keywords and shows average ranking positions. If you want to monitor your rankings for a particular keyword over time, just add it to a rank tracking tool like Ahrefs’ Rank Tracker. How to rank higher in organic search results Ranking higher in organic search usually leads to more organic traffic to your website. Nobody knows exactly how Google ranks web pages, but we do know some of the more important factors that play a role. Here are just five of them: Backlinks Relevance HTTPs Mobile-friendliness Freshness Backlinks Backlinks are an important known ranking factor. Google’s Search Quality Senior Strategist, Andrey Lipattsev, confirmed this during a webinar in 2016, and we found a clear correlation between backlinks and organic traffic in our independent study of over one billion webpages.


There are plenty of link building tactics you can use to us phone number list get more backlinks, but arguably the best starting point is to analyze who’s linking to competing top-ranking pages and why. For example, let’s say that you wanted to rank for “resume tips.” If you plug one of the top-ranking pages for this keyword into Ahrefs’ Site Explorer and check the Backlinks report, you’ll see quite a few backlinks from pages offering career advice. Given this fact, it might make sense to pitch your link to the authors of posts about career advice. Recommended reading: Link Building for SEO: The Beginner’s Guide Relevance Google has many ways of determining page relevance, with the most basic signal being whether your page contains “the same keywords as your search query.”



But including keywords won’t help you rank higher in organic search unless your page aligns with search intent, which is the reason behind the search query. For example, it’s clear from the search results for “resume tips” that people are looking for a blog post in the listicle format. If you were to publish a page selling a book of resume tips, it almost certainly wouldn’t rank in organic search for this keyword because it fails to align with search intent. Searchers are looking to learn, not buy. The opposite is true for the keyword “resume builder” where searchers are looking for a tool, not a blog post. Recommended reading: What is Search Intent? A Complete Guide for Beginners HTTPs HTTPs encrypts all data sent between the user and your server to improve security.